Head of Marketing - Sales Analytics, Digital, PPC, SEO
We are looking for an ambitious and targets driven Head of Marketing to work with one of the UK's most recognisable brands at an exciting time in their evolution.
Your mission, should you choose to accept it:
Leveraging your expertise in digital marketing practices and channel affiliates (Google, Native, SEO, PPC) your goal will be to enhance, drive and grow the department.
- Manage the marketing team; Coach, Mentor, Improve and Recruit
- Drive improvements in digital marketing campaign performance across several team including PPC, SEO & Affiliates
- Liaise with Head of Sales to create a succinct and efficient Lead generation, forecasting and sales performance strategy
- Liaise with internal development teams to scope and build lead generation technology to optimise campaigns
- Lead on end-to-end optimisation testing including prioritisation, requirements gathering and recommendations
- Help the team grow and achieve their headcount forecast for 2022
- A digital guru with passion and creative thinking.
- Experience with £m paid media campaigns
- Experience managing digital marketing teams (in-house or agency).
- Proven track record of delivering results and KPI's.
- Sound knowledge of digital marketing practices and channels.
- Experience building and launching tests using CRO tools and platforms (VWO, Optimizely, Google Optimise etc.)
- Excellent interpersonal, verbal and written communication skills
- Strong analytical skills to interrogate data and draw conclusions
What's in it for you?
- A competitive Salary and comprehensive benefits
- Up to £80,000 plus a comprehensive range of benefits and performance related incentives
- Flexible Working
- Monthly Incentives
- Management Development Programme
- Pension Scheme
- Generous Holiday
Please get in touch asap. Send your CV to PaulGrace@SpectrumIT.co.uk or call 02380 765800 for more information.