Senior Marketing Manager

Senior Marketing Manager
Maidenhead - Hybrid Working

The Senior Marketing Manager is responsible for defining and executing regional go-to-market strategies aligned with the company's overall product portfolio and business objectives.

This role leads regional marketing executions, driving brand awareness, product adoption, and revenue growth by translating product capabilities into compelling customer messaging and enabling sales teams with the tools, insights, and materials required for success.

The role combines strategic planning, customer and market insight, cross-functional collaboration, and hands-on execution to ensure successful regional market penetration and sustained growth.

What will I be doing?

• Own and execute regional marketing strategies aligned with global portfolio and corporate objectives.
• Oversee designated regions, products, or services within the broader marketing strategy.
• Manage the development, delivery, and optimization of marketing initiatives to support awareness, adoption, and sales enablement.
• Drive successful product launches and regional market entry strategies.
• Define regional go-to-market plans in partnership with sales and product teams.
• Translate product features and benefits into clear, customer-focused messaging.
• Equip regional sales teams with positioning, tools, and insights to build pipeline and close deals.
• Support adoption and expansion of company solutions across regional markets.
• Develop and maintain an operational regional marketing plan aligned with business priorities.
• Track, analyse, and report on marketing performance metrics and campaign effectiveness.
• Use data-driven insights to recommend and implement continuous improvements.
• Identify, engage, and manage stakeholders up to senior executive level.
• Partner closely with Sales, Product, Operations, and Global Marketing teams.
• Balance competing stakeholder needs while maintaining alignment with business objectives.

Required Skills

• Advanced marketing planning and execution
• Data collection, analysis, and insight generation
• Stakeholder relationship and expectation management
• Project strategy creation and alignment
• Customer and market analysis
• Strong verbal and written communication skills
• Reporting and performance review
• Business acumen and entrepreneurial mindset
• Proficiency with standard business and marketing software tools.

Spectrum IT Recruitment (South) Limited is acting as an Employment Agency in relation to this vacancy.